Our Beautylux services

Beautylux supports brands and retailers with a complete and tailor-made offer, designed to meet the requirements of the Benelux market. Our goal? To offer fluid, efficient and qualitative distribution, in order to maximize the presence and performance of brands.

1. Storage and logistics

Thanks to our infrastructures, we guarantee:

  • Optimized storage.
  • Rigorous inventory management and permanent quality control.
  • A secure logistics space, respecting legal and regulatory standards.


We thus ensure a reliable service, with a delivery time of 48 hours, allowing our partners to remain responsive and competitive.

2. Turnkey distribution

Beautylux offers a tailor-made distribution strategy:

  • Import and management of routings.
  • Multi-channel distribution through a network of more than 750 points of sale.
  • Personalized support for each brand.

    We facilitate the establishment and expansion of your products on the Belgian market and beyond.

3. Sales and trade marketing support

We offer:

  • Point-of-sale training
    Training sessions directly at the points of sale, provided by our teams. We train the staff technically and commercially to ensure a perfect knowledge of the products. We support our customers closely to assist their teams on a daily basis.

  • Sell-out promotion
    Organisation of events, demonstrations and promotional activities in-store to boost sales, enhance brand visibility and engage consumers.

  • Key Account Management
    Strategic and personalised management of your key accounts, with structured monitoring, tailored recommendations and continuous optimisation of commercial performance.

  • Tailor-made marketing strategies
    Development of marketing plans tailored to your objectives, in order to strengthen your brand awareness, optimise your market presence and effectively support your launches or campaigns.

4. Flexibility and Innovation

Beautylux adapts to the specific needs of each partner, offering:

  • Wide choice of cosmetics and perfume ranges.
  • Flexibility in commercial conditions.
  • Constant adaptation to market trends and product innovations.

Why our services make a difference

With more than 40 years of experience, Beautylux stands out for:

  • In-depth knowledge of the Belgian market, one of the most complex in Europe.
  • Expertise in the field, region by region.
  • Exemplary logistical and legal management.
  • A personalized approach, guaranteeing a successful implementation.

    Discover our business to learn more about our detailed services.

Ready to collaborate?

Simplify your distribution and grow your sales with Beautylux!
Contact us today to find out how we can support your brand.

Ready to collaborate?

Simplify your distribution and grow your sales with Beautylux!
Contact us today to find out how we can support your brand.