Founded in 1980 by Jean-Claude Surrel, after a promising career at L’Oréal, Beautylux was born from a clear desire: to offer perfume and cosmetics brands quality distribution in the demanding Benelux market. From the beginning, the company has built its reputation on its expertise and commitment to its partners and on the quality of the products distributed.
Over the decades, Beautylux has expanded its network and strengthened its logistics capabilities to meet the needs of brands and outlets. While growing, the company has managed to keep its identity and its national roots, with its sales offices based in Brussels.
Since its takeover in 2020, Beautylux has been able to maintain its know-how while entering into a new dynamic. IT modernisation, enrichment of ranges and creation of new niches allow our partner brands to benefit from modern, flexible and sustainable support.
For more than 40 years, Beautylux has relied on strong values that guide its development:
Quality
Rigorous selection of brands and excellence in distribution.
Customer satisfaction
A turnkey service and fast and reliable logistics.
Innovation
Constant adaptation to beauty trends and market developments.
Expertise
in the field and personalized support in each region.
These values are carried out on a daily basis by our team, which puts its know-how and commitment at the service of brands and retailers.
Discover our team and the women and men who bring Beautylux to life.
Beautylux is the story of a vision, which has become a key player in the distribution of perfumes and cosmetics in the Benelux. With a passionate team and solid infrastructures, we support brands to offer them a successful and sustainable establishment.
Also discover our business to understand our services, or explore our brands to browse our portfolio.
